BUILDING LONG-TERM SUSTAINABLE BRAND VALUECreating a long-lasting brand impact not only helps create favourable impressions about the brand but also enables marketers to support sustainable growth over time. A brand’s sustainability is its ability to persist and evolve today without compromising its future growth potential. It is more of a compre
CREATING SUSTAINABLE BRAND IMPACTEstablishing a sustainable brand impact not only generates strong associations about the brand but also enables marketers to maintain sustainable growth over time. A brand’s sustainability is its ability to persist and evolve today without compromising its future growth potential. It is more of a holistic approach
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